Wicker basket with beauty products on a table including Just in Case carrying case and Hydrating SPF 30

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Practical Alchemy founder Doris working at a desk with books and flowers in a home office setting

From our founder

"Practical Alchemy is rooted in my journey toward better well-being. As I became more physically active, my energy, focus, and priorities shifted. But I realized I needed skincare that aligned—products I’d actually use, not ones left sitting in a drawer. So we created beautiful, effective products that support real life. That’s what Practical Alchemy means to us: beauty with purpose. Designed to be used. Made to perform."

doris a. wong

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